When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from the large ones like Facebook and LinkedIn to emerging platforms like Snapchat and TikTok.
Record details
ISBN:1599186748
ISBN:9781599186740
Physical Description:xi, 211 pages : illustrations ; 26 cm. print
Publisher:Irvine, CA : Entrepreneur Press, [2020]
Copyright:℗♭2020.
Content descriptions
Bibliography, etc. Note:
Includes bibliographical references (pages 185-187) and index.
Book
